NexG Platforms

Start by connecting the channels your customers actually check. In NexG Platforms, add SMS, WhatsApp, RCS, email, and push from one console, then generate API keys for each environment. Use the REST endpoints or available SDKs to send your first test message in minutes. Configure webhooks for delivery receipts and inbound replies, and set fallback rules so a WhatsApp or RCS message gracefully switches to SMS if needed. Define reusable templates with variables (name, order ID, OTP), lock content for compliance, and version them as your campaigns evolve. For developers, sandbox projects, idempotency keys, and retry policies make testing safe and predictable before you go live.

Run lifecycle campaigns without juggling tools. Import contacts via CSV or sync from your CRM, then segment by behavior—signup date, last purchase, geography, or custom attributes. Build journeys with a visual flow: welcome message, product tips, and a follow-up nudge if there’s no reply. Choose channel priority per step (e.g., WhatsApp first, then email, then SMS) and schedule by recipient time zone. Personalize copy with merge tags and dynamic content blocks, add images, quick-reply buttons, and deep links, and run A/B tests on subject lines, creatives, and send times. Track revenue and conversions with UTM parameters and event callbacks to your analytics stack, then auto-promote winning variants. more